Smartphone mit dem Bild einer Frau mit langen, dunklen Haaren und Ohrringen, auf dem steht: VALERIE PARKER, LIFE COACH.
Schlichte moderne Theke mit dunkler Wandnische, darin eine weiße Vase; minimalistische Gestaltung mit weißen Wänden und dunklem Marmor-Akzent

I create creative concepts that connect aesthetics, strategy and emotion.

My work explores how aesthetics translate into identity — across interiors, branding and digital presence.

Innenaufnahme eines stilvollen, minimalistischen Wohnraums mit einer Zebra-Print-Couch, einem ovalen Teppich, einem Kleiderschrank mit Spiegeln und einem Mantel, Wanddekoration und einer Nische mit Dekorvasen.

Creative Direction for Interiors

I develop interior concepts that translate atmosphere, proportion and material into a coherent visual language. Each project begins with an idea and a sense of identity that defines space, tone and perception.

My work focuses on the emotional and visual layers of interiors and explores how light, texture and composition create meaning. The process combines intuition with structure and leads to spaces that feel intentional, timeless and real.

Through a trusted network of architects, furniture makers and design studios, I collaborate on projects at a conceptual level and ensure aesthetic consistency and clarity throughout the process.

Wortwolke mit Begriffen wie Details, Textur, Story, Kreativität, Identität, Innenarchitektur, Ästhetik, Interieur auf dunklem Hintergrund.

Includes

Concept direction, material and tone consulting, atmosphere and proportion studies, spatial storytelling, and conceptual collaboration with architects and design studios.

Best suited for

Residential projects, boutique spaces, retail and hospitality brands seeking an elevated and cohesive aesthetic foundation.

Ein leerer Fotostudio-Raum mit weißem Hintergrund, einem schwarzen Sessel, einem Ventilator, einem großen Standspiegel und weißen Steinen auf dem Boden.

Creative Direction for Digital Presence

I create digital concepts that define how a brand is seen and felt. Each project begins with a clear idea and evolves into a visual system that reflects identity, tone and emotion.

My work focuses on the intersection of aesthetics and communication. I translate values and visual language into a coherent online presence, shaping how a brand expresses itself across content, rhythm and design.

The process includes concept development, content pillars and an initial direction plan that connects strategy and aesthetics. Through a trusted network of social media managers and photographers, I support clients from concept to implementation.

Kunstvolle grafische Darstellung mit den Worten "BRANDING, AESTHETICS, STRATEGY, CONTENT, ENGAGEMENT, STORY, IDENTITY, CREATIVITY" auf schwarzem Hintergrund.

Includes

Concept development, brand tone and visual rhythm, content pillars and direction plan for cohesive Instagram presence, collaboration with social media managers and photographers.

Best suited for

Brands, founders and creative studios who want to build or refine a strong visual identity and an authentic digital presence.

If you’d like to discuss a project or explore a collaboration, I’d be happy to connect.

CONTACT