Conceived as a menswear store with a strong concept-store character, the space was developed as a place that brings together brand identity, product and community. Beyond the core menswear and denim offer, the store integrates dedicated accessory areas and curated elements that invite discovery and complement the brand universe.

At the center of the space, a long counter combines a coffee bar, establishing the store as a point of exchange. This element supports the idea of the store as a local meeting place, embedding the brand within its neighbourhood context.

The concept is defined by a fully custom-developed interior. All furniture, vitrines, seating elements and objects were individually designed and produced specifically for this store, reinforcing its distinct identity and setting it apart from conventional retail formats.