Moderner, minimalistischer Innenraum mit einer zinnenförmigen Theke aus Edelstahl, weißen Wänden und einer kleinen, beleuchteten Nische mit einem weißen Gefäß.

RETAIL DESIGN MUNICH

Commercial retail space for womens and menswear

Store Design Concept — Ewa Giers
Architecture — A & O Architekten

Two existing stores a womenswear and a menswear location were merged into one shared retail environment, requiring a new, cohesive store design concept.

Denim plays a central role and was conceived as a distinct focal area within the store. While clearly defined as its own zone, the denim area acts as a connective element between the front area and the rear part of the store.

The overall layout was developed as a neutral and flexible framework, allowing womens and menswear to be repositioned within the store depending on commercial performance and changing requirements.

The concept includes layout definition, a coherent color and material strategy and was complemented by a curated selection of design furniture, art and objects.